How does artificial intelligence influence online casinos?

Artificial Intelligence (AI) is one of the major technological advances of the last decades. AI revolves around the development and implementation of machines or computer systems that mimic the cognitive capabilities of human beings.

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In 2018, Sundar Pichai, CEO of Google, stated in an interview on US broadcaster MSNBC that “artificial intelligence will have the same impact as electricity or fire”. The impact of AI can be seen in a wide number of fields, such as web search, robotics, autonomous vehicles, medicine, space science, among other applications.

How does artificial intelligence influence online casinos?

One of the industries that has benefited the most from artificial intelligence is the gaming industry, as there are many ways in which it can improve the sector. In recent years, the best online casinos in Spain have worked with software developers to integrate AI into their platforms and improve the player experience. This technology has changed the way users enjoy gambling from the comfort of their own homes. Below, we take a look at the main areas where online casinos are using AI.

Enhanced gaming experience

Artificial intelligence collects data for the purpose of understanding player behaviour patterns, and discovering which games they access most frequently, how much they wager and even how often they log into the gaming platform. Online casinos can use the information collected to customise the gaming experience to meet users’ needs. For example, operators can recommend particular game modes when users log in to their account. In this way, gambling enthusiasts can get an interface tailored to their tastes rather than a generic offer.

Reduce fraud and cheating

Online casinos integrate AI into their systems to ensure compliance with all rules and regulations. By analysing player behaviour patterns, operators can identify in real time users who cheat or attempt to manipulate game results, leading to account suspensions while further investigating player activities. This ensures a fairer experience for all gambling fans.

Efficient customer service

Customer service is one of the most important aspects of online casinos. Gambling platforms need to offer efficient 24/7 customer support that responds to users’ questions, complaints or suggestions. Today, most operators use chatbots with artificial intelligence. This software simulates and processes human conversations, either written or spoken, to provide players with solutions to their problems in real time. Thanks to chatbots, online casinos can reduce their customer service workforce, which saves considerable time and money.

Brian Field
Author and expert: Brian Field
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